YOU’VE seen it at the Deathride. You’ve seen it on our blog. Maybe you noticed it in our photo gallery and you’ve asked yourself: “How do I get me some of that?”
WELL, the wait is over! You can now purchase your California Alps Cycling gear from our new online store!
CASTELLI jerseys, bibs and windvests are available (with some supplies limited) as are our new decals.
AND we’ve got tees, too. No, not those kind of tees! The kind you wear. The kind that are soft and comfy and are perfect for showing off your passion for cycling in the mountains; pre-ride, post-ride or just ‘cuz.
THE gear has been tested extensively, especially the bibs, jerseys and vests. In the cold. In the heat. In the wind. On century rides (including the Deathride). We’ve worn it and in some cases worn it out – in a good way. Cycling clothing does wear out and IMHO good gear wears out before it rips, tears or frays. That’s certainly been my experience.
ADMITTEDLY, our store has been a long time coming. Too long, in fact. Nonetheless I’ve finally gotten off my backside and gotten ‘er done.
NOW it’s your turn.
IDEALLY buy some stuff (you can find the store link on the top right corner) and help us continue to support the cycling cause here in Markleeville.
I’D also like your feedback since I am kinda new at this online store thing. Do you have any suggestions as to how to improve the store? Are the prices right? Is the shipping reasonable? Etc., etc.
Would love to know that you think!
LASTLY, we need to make room for the new Pedal Mafia kits that should be here next month.
AS you may have read in our Deathride Dreaming post in June, we are changing tacks and going with the P.M. kits. They too have been tested. In fact, I just wore one yesterday and they are oh so comfortable.
And we’ll have caps and jackets to go along with the bibs, jerseys and vests!
LOOKING forward to seeing those colors on you! Order away and I promise I’ll get them shipped out to you as fast as possible; more easily done now that our humble little Markleeville Post Office is again open.
THANKS in advance.
Ride on, be safe, stay healthy and to quote Lester Holt: “Take care of yourself, and each other.”
READY to join the Tombstone Club? That’s the name “the ride” has given to those riders who complete the entire course this year.
SAID phrase will be emblazoned on your jersey and you’ll be able to wear your own “mellow johnny” (that’s how my 2017 finisher’s jersey feels to me) for years to come.
Final Preparations
I stopped by the Alpine County Chamber of Commerce yesterday to handle some Deathride business (co-signing of a few checks for various vendors) and the team was hard at work putting labels on DR merch and handling some of those other last-mile items.
SPEAKING of final preparations…California Alps Cycling is a Silver Sponsor of the ride this year and I too am getting ready for the event – I’ll be at the exposition on Friday the 16th. As for Saturday…I’m not quite sure what my hours will be.
Me and my shadow taking a break on Hwy. 4 just south of Chalmer’s Mansion
At the Exposition
WE’LL have our kits for sale – with some deep discounts to be had since new ones are on order – as well as some tees and other goodies.
Current “vintage” jersey
The new kits and such, with an included homage to my adopted home town, Markleeville.
AND as you’ve likely noticed, we’re making the leap from Castelli to Pedal Mafia. I’ve been wearing the P.M. kit and it’s a cut above I must say – the quality of ASSOS with a better fit, especiallly for those of us who are not of the typical rider physique.
THE thermal jacket (top left) is amazing! I’ve worn it several times, including just yesterday. I left HQ at 6:30 a.m. and it was about 45 degrees. Did a 12.5 mile TT, uphill, so I was sweating pretty well at the turn around. The descent was initially chilly but the jacket was a wicking wonder and by the time I got back down it felt dry. And, it still kept Aeolus at bay. Perfect for riding in the Sierra, or other cold climes.
SADLY, I won’t have the new kits at the Deathride but you will be able to pre-order them.
WHETHER you can give us some of your heard earned ducats or not, please be sure to stop by our booth and have a chat.
New Bling for the Pick-em Up Truck
Yeah, it was time and Mike at Arrowhead Signs in Gardnerville, NV was a master of the install. ‘Twas he that helped me design what we call the “aspen logo” when we first launched California Alps Cycling. He’s also the one that designed this year’s Deathride logo. He’s been a great friend of the Deathride for many years. Thanks Mike!
New artwork we recently had installed on the rig.
Making sure that URL decal is level…
The Deathride Slacker Ride
WE’RE going to do a MEMBERS ONLY group ride, starting at 8:00 a.m., on the day of the Deathride. I’m calling it “The Deathride Slacker Ride” and am giving it that nom de guerre not because we’re slackers in general but because we’re not doing the entire ride this year.
FOR various reasons (lack o’ fitness, injury, etc.) several of us just don’t have the juice. A ride up Hwy. 4 to Ebbett’s Pass (climb #3 of 6 on the day) will be just fine for our merry band of troublemakers. Please note that you must be registered for the Deathride (and have the requisite bib number) to participate. This mostly because I don’t want to “bandit” the rest and water stops.
AFTERWARDS we’ll head back to town, likely with a stop at the Cutthroat Brewing Company for a cold beverage, and then we’ll park our fine selves in town (or perhaps at Turtle Rock Park) and cheer on those riders that are fit enough to conquer the entire course.
BY the way, if you’re not a member and would like to become one we’d love to have you. It’s an inexpensive way to give back to the Markleeville and Bear Valley communities where we all ride. Go to our Membership page for more information.
Congrats to the Manx Missile
WHAT a stage that was yesterday! I’ve been a fan of Mark Cavendish since his early days but I really didn’t expect THAT! Such fortitude – to come back from years of trials and tribulations and get to “The Tour” is one thing. To win a sprint against some of the best riders in the world. Yowza!
My Cav. edition Jawbreakers, which have always inspired me and now even more so!
NEXT week I’ll post up some quick tips on four (4) of the six (6) climbs. Perhaps all six (6). I haven’t ridden Pacific Grade yet but am hoping to this weekend.
STAY tuned for that as well as the 411 on the weather and the fishing.
UNTIL then, stay safe, ride with passion and “Go Cav!”
