Tag: alpine county

deathride, events, giving back

It’s Going To Be A Wild Ride!

WITH the big day less than one (1) week out it I’m feeling it. No doubt the rest of the team is, too. The Deathride, the most iconic ride in the California Alps, and dare I say, one the most iconic in the country, if not the world, is a great source of pride for the community, or communities, of Alpine County, and the 42nd “riding” takes place this Saturday, July 15th.

IT takes a village to put on such a logistical feat, and this year, being hornswoggled into the event director role, I’ve gotten a perspective that I’ve never seen before. Like most of you I suspect, I’ve ridden a bunch of centuries and gran fondos. Getting a behind the scenes look as to what goes into making such an event happen, though? Nope. That’s a new one.

Yup! That road is also closed for the Deathride!

As I mentioned, I have the distinct (and somewhat scary) privilege of being the event director for this year’s ride. Funny…Mrs. California Alps Cycling and I moved here because of the Tour of the California Alps, but I never thought I’d be helping lead such a renown ride. Just figured I’d be riding it. Hopefully for years to come. But here in our small community it’s easy to get involved. We run on grants, with sweat-equity provided by volunteers for the most part (with some notable exceptions), and as such many of us wear many hats.

THE work, though…that’s being done by a small, yet mighty team. Some of whom are volunteers and some of whom are paid. They are, in alpha order, Michael “Bullet Points” Bayer; Corey “Chill” Bolton; Di “Bodhi” Bolton; Melissa “No Friction” Edwards; Kate “Technokid” Harvey; Dave “Register, Damn It” Scarborough, and Meghan “Numbers” Wolff. They have no idea I’ve given them these nicknames. I hope they don’t kick me in the hiney tomorrow when we all get together to kick off what is sure to be an awesome, yet challenging, week. More chillingly, I wonder what nickname they’ll give me.

Deathride Hell Week

TOMORROW, the crucible begins with a walk-through of the “flows” of the expo on both Friday and Saturday. It also starts the week of deliveries and set up. Check in stations arrive tomorrow. Generators, too. The expo store buildings are coming in on Tuesday. Dumpsters get delivered on Wednesday. The ice truck, and the all-important ice cream, come in on Thursday. The port-a-potties portage begins on Thursday and continues through Friday. Di is picking up a truck Monday, a van on Wednesday, and another truck on Thursday.

MERCHANDISE has been, and is still coming in. Jerseys, tees, pins, bib numbers, glasses, cups, food of all sorts.

Such a great kit it’s scary!

EQUIPMENT needs to be tested. Swag bags for the riders (about 1300) need to be stuffed. Posters need to be hung.

LOGISTICS are a huge lift, as you might imagine. Getting all of that stuff to the aid stations, water stations and the lunch stop is a real feat. Up and over Monitor, and Ebbett’s, to Lake Alpine, and points in between. In some cases these deliveries take place in the middle of the night or just before sunrise. Some crews camp out so they can set up, warm food and be ready for those early, Sierra-chilled, riders.

OVERSEEING the distribution of the right stuff to the right places in the right order, and then “undistributing” (i.e., reversing and re-schlepping) all that paraphernalia back into the trucks, and then back to command central takes an outfit, let me tell you. Some of “Di’s volunteers” have been at this for decades.

SUNDAY after the big day many of us meet at Turtle Rock Park and unpack the trucks. Back into storage things go. Signage, bike racks, coolers, stoves, tables, flags, cones, and on and on. Left over food gets examined and what’s safe to donate (most of it) is re-packed and delivered to local food banks.

Cha-Ching

WHILE the ride generates six-figure revenue it is by no means a profit generator. At least for the Chamber of Commerce. “Numbers” oversees our ducats, both for the Chamber and for the ride, and yours truly gets to countersign some of those large checks.

THOUSANDS of dollars for food, insurance, permits, and more. Just some examples:

  • Post-ride meal for the riders: $21k
  • Lunch sandwiches: $6k
  • Trucks and van: $1500
  • Caltrans Encroachment Permit (so we can close the roads): $7800 last year, and could be twice that much this year. Don’t have the bill yet. Cha-ching! 😉

$33,000. That’s how much we contributed to the volunteer organizations that helped us last year. Boy Scouts, Alpine Co. Fire Safe Council, Elks, Alpine Co. Search and Rescue, Tahoe Amateur Radio Assoc., and Woodford’s Volunteer Firefighter’s Association, just to name a few. This year will be no different.

ALPINE county businesses benefit from the influx of riders, too. By the end of the week, more people will have registered for the ride than live in all of Alpine County. Not kidding. Just under 1200 live in the county and we’re figuring to have about 1300 riders. With their support crews, the town of Markleeville sees and supports thousands of people that it doesn’t usually see. Hotels are full and campgrounds will be overflowing. It’s wild!

Getting Here

FOR the leadership team it’s been weeks of Zoom meetings (7:30 a.m. Tuesdays) and a bunch of in-person meetings. And that doesn’t include the individual meetings and phone calls that each of the team leaders is hosting or having.

LOCAL agencies, from the Alpine Co. Sheriff’s Office, to the California Highway Patrol, to Caltrans, to REMSA (ambulance and helicopter), to the Alpine Co. Volunteer Firefighters, to Community Development, to the Health Dept., and on it goes. We all met a couple weeks ago to make sure those safety-related plans were in place. Check.

A CAPTAIN’S meeting took place that same night at one of our local fire stations. Dozens of folks from all over the county came in to Woodfords so they could all sync-up. Ham radio operators, aid-station staffers, retail store personnel, registration greeters; all were there, and well-fed by Mad Dog Cafe. Cha-ching! 😉

PERMITS are a big deal. Two (2) are key: the Caltrans Encroachment Permit and the Alpine Co. Special Event Permit. Don’t get either. Don’t have a ride. While a stressful process (admittedly some of that brought on ourselves) it was made much more palatable by the agencies we worked with to get those permits. Coming down to the wire we were but we were able (obviously) to secure those permits. Big thanks to Alpine County Community Development, the Alpine Co. Planning Commission and Caltrans for patiently working with our team and supporting our efforts.

Let’s Rock and Roll!

BEAR Valley is ready. Markleeville is too. Speaking of ready…The roads are rough and ready after this past winter. By the end of the day Thursday, we’ll be ready too.

SLEEP? We’ll do that on Monday the 17th.

community, events

On The Road To A Renaissance Here In The Heart Of The California Alps

JT Chevalier (Alpine County’s PIO and Econ. Dev. Advisory Committee Chair) and I were yakking a couple weeks ago about the vibe in town due to the many new things that are happening here in Alpine County lately, and he suggested that we’re kicking off somewhat of a renaissance in the least populated county in California.

AS we like to say “One person per square mile, and you!”

MRS. California Alps and I, and Momma CA Alps (that’s her on the left), tend to agree!

NOW that spring is beginning to actually spring (after one or two more – knocky-knocky – doses of the white stuff), and knowing that some of you may already have planned your visit, or might do so after reading this post, let me whet your appetite and regale you with a list of things-a-happenin’ here from the East Slope (Woodfords and Markleeville) to the West Slope (Bear Valley and Kirkwood).

The Alpine County Resource Advisory Committee

THE renewed (there was one back in 2010 or so) Alpine County Resource Advisory Committee, “the RAC”, held its second meeting last month, and representatives, including yours truly, spent about three (3) hours reviewing six (6) projects, and I’m thrilled to say, approving five (5) of them!

  • Camp Like a Pro Program
  • Forest Service Recreation Technician
  • Scotts Lake Dispersed Campground Vault Restroom
  • Scotts Lake/Faith Valley Kiosks
  • Woodfords Visitor Information Kiosk

WITH approximately $115,000 available now, and more funding to follow, we voted to fully fund these projects, with priority given to the first four (4). Expect to see them bearing fruit starting in 2024.

LEARN more about the RAC here and read this post for some additional context.

Arts And Culture Alpine County

CHECK out this post from last month for more info. Suffice it to say things are moving along nicely. It’s getting closer to being an official entity with a brick & mortar location! Soon a name will be selected. IMHO it doesn’t matter a whole lot what it’s called yet some of us have our preferences. A rose by any other name, right?

MORE importantly, the group already has some event and gallery ideas in the works.

ALPINE County will likely see the fruits of their labor this summer or early fall, so stay tuned!

Markleeville Farmer’s Market

zucchinis and artichoke in plastic crates

SPEAKING of fruits (okay, those are veggies but we’ll have fruit, too), the county has put out an RFQ for a farmer’s market manager and we hope to see our first “fruit, veggie and crafts (including local artists) expo” in June.

COMING our way this summer…Woo, hoo!

FINGERS crossed, there might even be a market around the Deathride weekend.

Alpine County Chamber Of Commerce And Visitor’s Center

MEGHAN Wolff, Manager, has really taken charge of things since she came aboard in the fall of last year. She’s got a couple marketing professionals (one for the Chamber/VC and one for the Deathride) already hard at work, and with the help of two part-time employees, Graham and Virginia, both locals, is staffing the Visitor’s Center seven (7) days a week.

SHE and her team (that’s Meghan talking up the crowd) held an amazing mixer the Thursday before last at the Outwest Cafe (thank you Danelle and Joey) and we had the highest attendance (about 30) that a Chamber event has had since I can remember.

JT commented that it was about half the population. 🙂

Not too far off, JT!

CHECK out the newly revamped events page for some upcoming adventures from Kirkwood to Bear Valley and points in between. I hope to see you at one or more of them in the coming weeks and do stay tuned for more exciting things to come from the “ACCOC & VC.”

New Look And Feel

THE Chamber and the County have been working closely together on some re-branding efforts, including new logos and some fantastically produced videos (think “Are You Alpine?”), and those in attendance at that mixer got an early preview.

WHILE the new logo(s) haven’t been finalized, in fact we’ve got another version in the works with a Washoe artist, here’s a glimpse at one option, side-by-side with our current logo on the left. What do you think?

Renaissance Indeed!

THESE are just the new things. We’ve still got fishing (Fishmas is next month), the Bear Valley Music Festival, Hermitfest West, and East, the Deathride, Sierra Stargazing, and more. There’s so much going on this summer and fall that I’ve likely missed something. The Chamber’s Events page will capture it, though, so bookmark that sucker and make plans to be in Alpine County, and take in the Alpine-vibe, soon.

Six snowflowers in bloom on a little side trail near Sawmill Road. Taken during a hike up to the Thornburg Trail.
Phlox spilling over a rock. Taken while on a hike in Hope Valley.

WILDFLOWER season is approaching too!

ONCE the snow melts we’re sure to see some good color. Don’t miss it!

giving back, membership, schwag

How Can You Support Cycling in the California Alps? – Here Are Five Ways!

THE California Alps comprise the chunk of the Sierra Nevada from Mammoth to So. Lake Tahoe, at least that’s what I remember reading early on in our “tenure” here in Markleeville. However, in my Google search just today I found instead at least two (2) articles that pinpoint it more specifically to our headquarters here in Alpine County.

ELIZABETH Zach, of Sacramento Magazine wrote this in March of 2018:

But the so-called California Alps, which border stunning Hope Valley south of Lake Tahoe, are just as stupendous, and you won’t break the bank getting there, either. With just two people per square mile, and with 96 percent of the land set aside for public use, Alpine County has bragging rights to secluded lakes, killer peaks, grassy valleys and hiking amid steep canyons and through lush forests.

THAT’S definitely true, that “secluded lakes, killer peaks, etc.” part. What Ms. Zach neglects to mention though, is the world-class riding to be had amidst these dramatic settings.

That’s me next to one of those secluded lakes (Kinney Reservoir) which was still frozen over, as you can see, in the spring of 2020.

ALPINE County earned its moniker, per Wikipedia, “due to its resemblance to the Swiss Alps.” Let’s keep in mind though, that the Washoe People were here thousands of years before white settlers did that naming.

WHILE “Cycling” is our last name, we’re not just about road cycling. We’re about anything bike related, and as you may have noticed from of our previous posts, we’re also about hiking, birding, snowshoeing and more.

FOR the purposes of this post then I’ll focus primarly on our stomping grounds in and around Markleeville, yet in my mind the following suggestions translate well to other communities, other non-profits (and “profits” if you will) and other sports, too.

Numero Uno – Advocate and Represent

BE a part of the community. Represent bike riders and bike riding. Respect nature and your neighbors. Our mission speaks to our mission yet if I may be so bold, these principles apply worldwide.

  • Spread the gospel of cycling (all types of cycling).
  • Advocate for cycling and the outdoors.
  • Help the communities in which we live, work and ride.
  • Kick ass on the bike. Let me clarify…I’m talking riding with passion while honoring the sport of cycling, not riding like a knucklehead, breaking the law or being an aggressive a’hole.
  • Have fun off the bike. Yeah, have fun on the bike, too.
  • Provide helpful, timely and valuable information about where to ride, eat, sleep and adventure.
  • Be kind, compassionate and environmentally friendly. ALWAYS.

Numero Dos – Support Local/Area Infrastructure

SPEND your money at local establishments (that ol’ shop local) when you’re in the area. Stop by that general store – sadly, ours is still closed due to repairs and re-stocking problems because of the Tamarack Fire and pandemic related supply chain issues, but should open soon – eat at that local pub or sandwich shop or grab an espresso at the local cafe.

We “own” and clean a three-mile stretch of Highway 89 between Turtle Rock Park and Camp Markleeville, and have for several years now.

Coincidentally, Alta Alpina Cycling Club “owns” one of the other sections on the highway, right next to ours.

How about you? Do you participate in local clean-ups, Earth Days and the like? If so, big kudos. If you don’t, or haven’t yet, please consider doing so!

Numero Tres – Join Local Cycling Clubs or Coalitions

MOTHERLODE Bicycle Coalition is one such option. Alta Alpina, link above, is another. We too, have a membership component. Dues/fees are usually very low (ours are only $40.00 annually) and those ducats help support not only the the club or organization, but also the communities around them. Most of the dues money we collect goes to the Alpine County Friends of the Library, Friends of Hope Valley, Alpine Watershed Group and others. Cycling clubs, at least those that I’m familiar with, as you may have guessed, aren’t in it for the dinero. We’re certainly not. It’s much more about “the mission.”

Numero Quatro – Partake In Local Rides

WEEKLY rides, memorial rides, organized rides; you name it. The Deathride, Mr. Frogs Wild Ride, The Mammoth Gran Fondo and America’s Most Beautiful Bike Ride are some examples of BIG, organized rides. Big Daddy’s in Gardnerville, NV, a major supporter of bike riding in and around the area, has a weekly ride. Alta Alpina also hosts regular rides.

HERE at California Alps Cycling we have yet to start any sort of regular ride. No doubt we need to, and it’s on my list. Stay tuned. I’m thinking I’ll get my act together this spring.

ARE there local rides that you can participate in; not just by riding, but by volunteering, perhaps? And if you already do partake of local pedaling, consider bringing snacks or coffee to your next ride. Maybe donate some socks, or neck-thingys, or what have you.

YOU don’t have to be on the bike to give back to biking.

Numero Cinco – Buy From Clubs and Non-Profits

including ours! Admittedly, I’ve had a hard time moving my merch and based on what I’ve seen and heard from other organizations, I’m not the only one. The profit-margin on tees, jerseys, bibs and the like is low and pricing sometimes reflects that (a little higher than non-branded stuff) and so I think that scares some people off.

WE didn’t do our kits and tees to make money; it was/is about brand recognition and area awareness/advocacy. I started CAC for that reason: to make people aware of the beauty, diversity and all around great riding in the area. I’m definitely not in it for the money. Still, my accountant regulary reminds me that I don’t need to take a loss every year either. So far, however, that’s been my modus operandi. No profit here.

Maybe after I retire from that day job I can fulfill my BHAG (big hairy audacious goal) of making money by riding, perhaps by providing tours and such.

IN the meantime, if you have some disposable income, we’d love it if you’d give us some. It’s a win-win.

WE can continue to give back to our alpine community and you can get some cool gear.

THERE’S a link to our online store in our menu above or you can just click here and head right on in!

So There You Have It

FIVE (5) suggestions as to how to give back to the places where you live, work and ride.

Comment on this post with your thoughts, and if you are already doing something towards this end, tell us and we’ll send you a tee!

It’s a write-off you know. 😉