Tag: alpine county chamber of commerce

community, events

On The Road To A Renaissance Here In The Heart Of The California Alps

JT Chevalier (Alpine County’s PIO and Econ. Dev. Advisory Committee Chair) and I were yakking a couple weeks ago about the vibe in town due to the many new things that are happening here in Alpine County lately, and he suggested that we’re kicking off somewhat of a renaissance in the least populated county in California.

AS we like to say “One person per square mile, and you!”

MRS. California Alps and I, and Momma CA Alps (that’s her on the left), tend to agree!

NOW that spring is beginning to actually spring (after one or two more – knocky-knocky – doses of the white stuff), and knowing that some of you may already have planned your visit, or might do so after reading this post, let me whet your appetite and regale you with a list of things-a-happenin’ here from the East Slope (Woodfords and Markleeville) to the West Slope (Bear Valley and Kirkwood).

The Alpine County Resource Advisory Committee

THE renewed (there was one back in 2010 or so) Alpine County Resource Advisory Committee, “the RAC”, held its second meeting last month, and representatives, including yours truly, spent about three (3) hours reviewing six (6) projects, and I’m thrilled to say, approving five (5) of them!

  • Camp Like a Pro Program
  • Forest Service Recreation Technician
  • Scotts Lake Dispersed Campground Vault Restroom
  • Scotts Lake/Faith Valley Kiosks
  • Woodfords Visitor Information Kiosk

WITH approximately $115,000 available now, and more funding to follow, we voted to fully fund these projects, with priority given to the first four (4). Expect to see them bearing fruit starting in 2024.

LEARN more about the RAC here and read this post for some additional context.

Arts And Culture Alpine County

CHECK out this post from last month for more info. Suffice it to say things are moving along nicely. It’s getting closer to being an official entity with a brick & mortar location! Soon a name will be selected. IMHO it doesn’t matter a whole lot what it’s called yet some of us have our preferences. A rose by any other name, right?

MORE importantly, the group already has some event and gallery ideas in the works.

ALPINE County will likely see the fruits of their labor this summer or early fall, so stay tuned!

Markleeville Farmer’s Market

zucchinis and artichoke in plastic crates

SPEAKING of fruits (okay, those are veggies but we’ll have fruit, too), the county has put out an RFQ for a farmer’s market manager and we hope to see our first “fruit, veggie and crafts (including local artists) expo” in June.

COMING our way this summer…Woo, hoo!

FINGERS crossed, there might even be a market around the Deathride weekend.

Alpine County Chamber Of Commerce And Visitor’s Center

MEGHAN Wolff, Manager, has really taken charge of things since she came aboard in the fall of last year. She’s got a couple marketing professionals (one for the Chamber/VC and one for the Deathride) already hard at work, and with the help of two part-time employees, Graham and Virginia, both locals, is staffing the Visitor’s Center seven (7) days a week.

SHE and her team (that’s Meghan talking up the crowd) held an amazing mixer the Thursday before last at the Outwest Cafe (thank you Danelle and Joey) and we had the highest attendance (about 30) that a Chamber event has had since I can remember.

JT commented that it was about half the population. 🙂

Not too far off, JT!

CHECK out the newly revamped events page for some upcoming adventures from Kirkwood to Bear Valley and points in between. I hope to see you at one or more of them in the coming weeks and do stay tuned for more exciting things to come from the “ACCOC & VC.”

New Look And Feel

THE Chamber and the County have been working closely together on some re-branding efforts, including new logos and some fantastically produced videos (think “Are You Alpine?”), and those in attendance at that mixer got an early preview.

WHILE the new logo(s) haven’t been finalized, in fact we’ve got another version in the works with a Washoe artist, here’s a glimpse at one option, side-by-side with our current logo on the left. What do you think?

Renaissance Indeed!

THESE are just the new things. We’ve still got fishing (Fishmas is next month), the Bear Valley Music Festival, Hermitfest West, and East, the Deathride, Sierra Stargazing, and more. There’s so much going on this summer and fall that I’ve likely missed something. The Chamber’s Events page will capture it, though, so bookmark that sucker and make plans to be in Alpine County, and take in the Alpine-vibe, soon.

Six snowflowers in bloom on a little side trail near Sawmill Road. Taken during a hike up to the Thornburg Trail.
Phlox spilling over a rock. Taken while on a hike in Hope Valley.

WILDFLOWER season is approaching too!

ONCE the snow melts we’re sure to see some good color. Don’t miss it!

recovery, rides, road conditions, virtual rides

Some Ride-Related News From Markleeville – And Other Goings On

WE’VE gotten some small amounts of snow here in the California Alps over the last few days; certainly not as much as we’d have liked but it’s something. Better news on that front from the higher climes, however.

SOME backcountry (and other skiing) was to be had over this weekend, said Justin, my trusty physical therapist and backcountry skiing fanatic, last Friday.

bluebird with ornamental plumage resting on twig

I’M sure he was hitting it yesterday and I’d imagine he’s out there today, as any self-respecting mountain athlete (or any snow lover for that matter) would be on this bluebird of a day. 🙂

BULLITT the mountain bike is asking me to take him out for a spin today and I think I’ll oblige. Going to be some mud-slingin’ for sure!

That Ride-Related News

THE road cycling lately has been glorious, notwithstanding the slush, and plow-pellet induced sludge, and therefore requisite cleaning and lubing (whine, snivel). I was able to get outside early in the week and on one ride it felt downright balmy! Only a base tee under the jersey and no arm-warmers!

SINCE then we’ve had a couple light snow events, as I mentioned at the start of this post, so I’ve been partaking of the paincave lately. Segue…

SPEAKING of inside…I was able to test ride the “Fatbiking in the Snow” ride recently and I’m happy to say you Fulgaz subscribers will soon be able to particpate.

BE on the lookout for the “Pick n’ Mix” release tentatively scheduled for March, said Peter the Engineer.

MONITOR and Ebbetts remain closed (Monitor at the junction and Ebbetts just past Silver Mountain City) but once we get a bit of melt of yesterday’s dusting the riding on Monitor should be pretty good. Ebbetts, being much less exposed, will remain slushy in some of the shadier areas for awhile and I suspect we won’t get much plowing done any farther up towards the pass until April.

Silver Creek (in noir-mode) and distant crags on a sunny afternoon ride up Hwy. 4.
A vividly bluebird day on a ride from Markleeville to Silver Mountain City.
That’s Chalmers Mansion (as you can see from the sign), in noir, peaking through the trees. Some slush still on the road.
A bluebird day on a ride from Markleeville to Silver Mountain City.
A few photos from last week’s forays on Hwy. 4, heading towards Ebbetts Pass.

Those Other Goings On

COMMUNITY meetings continue on several fronts as we continue to recover from the Tamarack Fire. Trails continue to be a big part of the discussion and their rebuilding in time for the spring and summer season are a priority. We’re looking holistically at trail usage and focusing on hiking, riding and equestrian in our planning. Things are certainly going to look different out there as the forest starts its long return to health, yet it’s still the Sierra and a lot of it wasn’t burned.

Burned trees and heavy equipment as seen from Airport Road, looking down at Hwy. 89 near Turtle Rock Park.
So much devasation…:-( Burned trees everywhere – as seen from Airport Road just up from Hwy. 89.

THE images above are certainly heart-breaking. I remind folks though, that a lot of the area wasn’t torched and once you get past Monitor Junction to the south, or Pickett’s Junction, to the west, you won’t see a lot of fire-related damage. The forest is nothing if not resiliant.

MRS. CA Alps points out in a “making lemonade out of lemons” kinda way that the vistas are more expansive without so many trees. She’s right and it helps to look at it that way; still so very sad to see. And lets be honest, the density of the forest was, and still is, part of the problem. Thousands of years of native americans weren’t (and aren’t) wrong, you know?

OUR rivers, streams and lakes are looking good, though, and many of the latter, like Silver and Caples, are still frozen over. We’re working hard on repairing infrastructure like Turtle Rock Park and Grover Hot Springs State Park. Plans for the “fishing opener” are in the works, we’ve got a new addition to our local Fish & Game Commission, and we’re starting to think more about native fisheries and how we can restore them. Segue…😉

SPEAKING of restoration, the county has been awarded a grant of approximately $1.8 million that will be used to help private landowners here in Alpine Co. with their recovery efforts. Work on that front continues on a fast pace.

AS does tree-clearing…

BY the way, if you haven’t checked out the Alpine Chamber’s website recently, please take a gander. Lots of great information about things afoot here in Alpine County including summer events like Music in the Park, the Bear Valley Music Festival and Hermit Fest.

WELL, it’s off to wash Blue. I promised him he’d get a bath before I took his bro out for a ride. It’s 41; starting to warm up to today’s high of 42. Won’t be just a base layer and jersey today, I guess.

STILL, it could be worse.

ENJOY your Sunday and have a fantastic week!

1/2 centuries or centuries, deathride, training

Begin the New Year With a Bang – Start Your Training For This Summer’s Deathride

REGISTRATION for the 2022 Deathride – Tour of the California Alps has opened! I’m already registered (first thing yesterday morning) and today begins the start of my training; primarily for this “Grandaddy of Them All,” but also for Stetina’s Paydirt (May 21st), and later in the year, the Mammoth Gran Fondo (September 10th).

“Challenge yourself to the premier cycling event in California.  The route offers over 14,000′ of climbing,  103 miles, and up to six (6) HC Alpine climbs.  This ride is sure to challenge you, inspire you, and leave you wanting more.“

I penned a post in November about what we at the Alpine County Chamber of Commerce hope will be a successful third try at the 40th Annual Tour so if you are perhaps looking for more inspiration, or a bit of addtional information, give it a look-see.

FOR me personally it’s time to shed some of those winter layers of lard, or at least start the rendering process. I took a rest day yesterday, somewhat forced due to the overnindulgence of the night before, and so today begins the work.

Signs of things past; and things to come…

IT was a travesty of epic proportions, last year’s cancellation, yet we have weathered the storm (figuratively and literally) here in Alpine Co. That’s not to say the drama is done by any means, what with Omicron raging, winter fires in Colorado and so much more angst, and anger, throughout our world.

STILL, our Alpine Co. communities have risen to the challenge, as have so many more, and have refused to give in or give up. We continue to bang our heads against the wall, if you will, but we, like you I suspect, have hard heads.

SO let’s get to it and approach the day, the training, and the year, as Coach Harbaugh would say, with an enthusiasm unknown to mankind.

THOSE passes are calling, after all.

HAPPY NEW YEAR!

1/2 centuries or centuries, deathride, rides

Deathride Doodling? The Devil is in the Details!

BEEN doodling on the Deathride data that matta? Figuring out what you’ll need in order to tackle the Tour of the California Alps?

HERE are a few facts that may help in that regard.

FIRST of all (read aloud using deep lawyerly voice here) in the interest of full disclosure, for those who are not aware, California Alps Cycling LLC is not affiliated in any way with the Tour of the California Alps, more commonly known as the Deathride.

SECONDLY, I am a member of the board of directors of the Alpine County Chamber of Commerce, owner of the Deathride, so when I use we in this post, I mean the Chamber, or the Deathride, not California Alps Cycling, LLC.

GET it? Got it? Good! 😉

OKAY, appreciate you letting me clarify that; you can go back to your normal voice now. Let’s move on!

I had a little back & forth recently with my friend and CAC member, Charlie, the other day, where he asked on behalf of his cycling group, The Pain Gang, what the start and cut-off times were for the big event on July 17th. ‘Twas that convo. that gave me the idea for this post. Thanks Chuckles!

Mountain Iris’ in bloom at Scossa Ranch on Hwy. 4 about 10 miles south of Markleeville. Just took this photo today.

No More Carson

YUP, in case you weren’t aware, Carson is no longer the last big climb of the day. That honor instead falls to Hwy. 4 from just east of Lake Alpine, up and over that side of Pacific Grade (‘cuz you’ve already done the other side), into Hermit Valley and then up and over Ebbett’s Pass (for the 2nd time).

Yes, the Roads are Closed

“THE course will be closed to traffic from Markleeville through all sections of climbing, with a turnaround point at Lake Alpine where participants will head back to the finish at Turtle Rock Park.”

Staggered Start

“THE event officially starts at 5:30 am. Riders will be in a staggered start from that point forward. Any riders on the road before that time are riding at their own risk, and aid stations may not be open when you arrive.”

Rules of the Ride & the Road

THEY include more such nuggets, including: “How long do I have to complete the course to qualify for the all-pass finisher’s jersey? Riders have 13 hours, from 5:30 am – 6:30 pm to complete the course and apply for the finisher’s pin and jersey, aka “Tombstone Club.'”

THERE’S a link to all of the rules, including those having to do with Covid-19 protocols, on the Deathride site.

DO read up.

Lots and Lots (and Lots) of Riders (and their families)

IT’S going to be bike-archy! We’ll likely have 2000 riders or so and that means things will be packed to the gills with cycling energy (and lots of bodies). Hotels and camping are already filling up. The Creekside Lodge is long sold-out of rooms for that weekend but Woodford’s Inn still had rooms when I checked Saturday. Not sure about the Carson River Resort, or Wylder (formerly Sorenson’s), but it’s probably worth checking in with them just in case.

Stonefly, Out West Cafe, J. Marklee Toll Station, and Cutthroat Brewing Company will all be hopping so make your reservations early where you can, otherwise, put those patience helmets on.

Bear Valley

SINCE the course now takes riders into the western side of Alpine County, staying or eating there (or both) may be an option. Keep in mind there is no shuttle service provided so you’ll need to work out those logistics yourself.

HERE’S a link to Cabins & Lodges in Bear Valley. Bear Valley Adventure Company, run by friend and fellow Alpine Co. Chamber of Commerce Board Member Aaron Johnson, is a great source of information too, especially if you’re going to work in some gravel or MTB riding while you’re in town.

AND, you can check out dining options by clicking on this link.

We’re Looking Forward to Seeing You!

WE’VE missed you and are so excited to welcome you back for the 40th anniversary of this iconic ride. You’ve got a few more weeks to get those cycling legs ready and then it will be time to kick some passes’ asses!

SEE you soon! And please…travel safely.

community activities, essrp, giving back

An Update on the ESSRP and the Visitor Connection Working Group

Last year, as some of you may recall, the Eastern Sierra Sustainable Recreation Partnership (ESSRP), “a unique public/public partnership between the United States Forest Service and local agencies,” kicked off. One of “those publics” is the Alpine Co. Chamber of Commerce, one of many regional agencies involved in the project, and yours truly is a representative for the ACCoC.

This update expands on last year’s December post so for a bit more context/information click here and take a gander at that missive before you read on.

The mountains near and behind Mammoth Lakes as seen from the Lake Crowley area during the 2018 Mammoth Gran Fondo. Just a portion of the region on which this initiative is focused.

The partnership, covering roughly the area from Inyo County to Alpine County, began before Covid-19 became part of our lives and so we were initially able to meet in person. That has since changed and we now meet via Zoom. The initiative is comprised of four (4) tracks or programs:

  • Regional Recreation Stakeholder Engagement
  • Climate Adaptation and Resilience Assessment
  • Connection to the Eastern Sierra Visitor Audience
  • Project Development and Prioritization for Funding
The first meeting of the “Connection to the Eastern Sierra Visitor Audience” working group.

Connection to the Eastern Sierra Visitor Audience

This post is about that third track/program: “the Visitor Connection Working Group (VCWG).”

It all started in October of 2019 when the Chamber was invited to be a part of this effort in order to help “develop a regional strategy to connect with our Eastern Sierra Visitor Audience.” As Kristy Williams, Project Manager, put it: “We aren’t talking about how to get more people here.  We are going to discuss the unique recreation, culture, stewardship, and tourism opportunities that exist here in the Eastern Sierra – and determine how, as a region, we communicate these opportunities to our visitors, including opportunities for stewardship.”

There are about thirty of us, give or take, that are working on this track and we’ve done quite a bit of work, from developing the visitor persona; to devising some particular words and phrases that we feel represent the area and the people who live, work and visit here; to (and this was what we did at our most recent meeting, which took place last week) selecting images that represent those words or phrases.

Speaking of images…One of the bitchenest (is that a word?) things you can do in the Eastern Sierra is ride a bike. This was me finishing the medio route (70 miles) of the Mammoth Gran Fondo in 2018. The MGF is just one of many organized rides (the Deathride is another) that take place in the Eastern Sierra annually.

It’s a Zoom ‘Thang

How are we doing all of this, you ask, without meeting in person?

It’s amazing what can be done with Zoom. Thanks to the incredible staff of the Mammoth Lakes Trails and Public Access Foundation, we don’t just yak as a group or look at slide decks the entire time. The meetings are highly collaborative and open and all ideas and thoughts are welcome. A distinct aspect of these sessions in my mind is the break-out room, or rooms. Several groups are formed and then we are magically and virtually transported (thanks Mr. Wizard) into these rooms with our colleagues.

It’s in those rooms where a lot of the heavy lifting is done.

Last week, our group (and there were three (3) others, groups that is, doing the same thing) was tasked with reviewing approximately thirty images that describe these words – MEMORIES – TRADITION – CONNECTION. Not an easy task by any means but the idea is that these images, from all four (4) groups, would be part of a package given to a team that would then “translate” them into our deliverables, which are things like brochures, handouts and videos that can be used to educate and inform visitors to the Eastern Sierra. Sorry, I can’t show you any of the images; they are top secret for now (and I didn’t take any screenshots).

Skin in the game…

As I wrote (as did Kristy in her email to me) in December it’s important to keep in mind that it’s not just about marketing to get MORE PEOPLE to the region. In fact, that’s what it’s least about. It’s really about getting people who are already here, or coming here, to be MORE INVOLVED. And having skin in the game is a vital component to that approach. Meaning:

  • Are visitors educated on what to do and how to act? For example, are they aware of best practices like where to poop (a big topic at our December 2019 meeting) and how to “leave no trace?”
  • Do visitors care about the region?
  • Do they want to help improve and maintain it?
  • Are they willing to educate their families, peers and friends about it?

More to follow…

Yup, it’s not a done deal yet. We’ve got several more meetings, the last of which takes place in February of next year. And we are just one group of many within the larger group. That means there are still lots of cats to herd and work to be done so that we can best utilize that grant money. In the long run that means selecting approximately eight (8) projects. Perhaps that means updated or new bathrooms for some deserving park or community. Maybe it’s about signage and kiosks that describe a particular route or feature. It could be something related to off-road vehicles (the kinds with engines). TBD. Once a project is vetted and approved, however, it will be up to the “winner” to get the funding and execute.

Do you have ideas for improving recreation in the Eastern Sierra? Infrastructure? Access? Programs?

Click here if you do, or if you just want to learn more, you can do that too!

We’re all in it for the long haul and if we do our jobs well then we’ll define the Eastern Sierra as the next Moab or Grand Canyon. A place where generations of us can continue to ride our bikes, climb mountain peaks or granite walls, take our grandkids 4-wheelin’ and catch some big ol’ fish. Before we get there, though, there is more work to be done.

deathride, fishing, road conditions

Weekend Update – Two Alps Passes, The Deathride and Fishing

As I mentioned in yesterday’s post, I had some news that I wanted to pass on. And, since I’m an old school SNL guy I thought I’d go with the “Weekend Update” reference (Aykroyd was the best anchor, IMHO).

Ebbett’s Pass and Monitor Pass

From our FB post this past Wednesday: “Yesterday afternoon I had an email exchange with David Griffith, one of our Supervisors here in Alpine Co., and he told me that yesterday morning “the Board of Supervisors approved a letter requesting that CalTrans *not* open Monitor or Ebbetts Pass until May 15th. Should perceived danger from covid-19 recede it may open sooner. I was assured that it only applies to motorized vehicles so walkers, hikers and cyclists etc. should be exempt.” It should be safe to go past the gates on Monitor a/o today he said, but there is still snow plowing being done on Ebbetts, so walking, hiking and cycling is discouraged there – for now.”

David was kind enough to ping me yesterday to say the signs that prohibit pedestrians, bicyclists and motor-driven cycles (moped? e-bike?) had been removed.

Signage at Wolf Creek Road on April 21st. The gate is open as of today, though.

Monitor Junction, where highways 4 and 89 intersect, is north of Wolf Creek Road (the above image) and the gates there ARE CLOSED. However, the “peds, cyclists and mdc prohibited” signs are no where to be seen! Just like David said. So, you can ride both of those roads if you wish. Of course, you’re assuming the risk – flat or have a mechanical and depending on where you are it could be a long walk. As for a true emergency? No cell service much past town so if you don’t have a sat-phone or a buddy…

Nonetheless, I partook today, along with other riders and hikers, and road part way up Hwy. 4 (aka Ebbett’s Pass) and part way up Hwy. 89 from the Junction (aka Monitor Pass). Wasn’t into the Full Monty (yeah, another old-school reference but I won’t expand – Google it!) today so just did sections of each. Still, got about 3000′ of climbing in! The roads are in good shape, btw, with not too many rocks, no run-off and no snow.

  • Looking downstream at the East Fork of the Carson from Monitor Junction.
  • A somewhat raging (seen it higher) Raymond Meadow Creek.
  • Raymond Meadow Creek rapids up close.
  • My shadow (and some leg) hanging loose while on the way up to Raymond Meadow Creek.

If you do decide to come up to Markleeville keep in mind that public facilities are still closed, BUT Alps Haus, the J. Marklee Toll Station, and Stonefly are doing take-out so you can grab some grub! Oh, and so is the General Store (open, that is).

Deathride Resurgence

If you’ve signed up then you’re probably already aware…we (the Alpine Co. Chamber of Commerce and our Ride Director) decided to cancel this year’s ride. Postponing it was discussed but based on the fact that many other rides that have done that already, and therefore the ride saturation that may occur in the fall will be heavy, and because of the logistics of ordering merch. (had to do it now for July and push it back to July if we did a Sept. ride) that was not an option. We also wanted to be considerate of our community and didn’t want to inundate our little town and surrounds with thousands of people just after we recovered from the pandemic (if we had/have). So next year is the year of resurgence! Hopefully in many, many ways.

This years’ ride was canceled but the Resurgence Tour will occur on July 17th, 2021!

Fishing Season Postponed for Alpine, Inyo and Mono Counties

Our Chamber posted this up on its FB page this week:

“We have received a lot of inquiries about the fishing opener, originally scheduled to kick off this weekend. Due to COVID-19 precautions and the limited resources in our small Eastern Sierra communities, the season opener has been delayed. “After talking with the county representatives, we agreed this was a necessary step toward being responsive to local needs in this public health emergency,” said CDFW Director Bonham. Read the full press release from the California Department of Fish and Wildlife here: https://bit.ly/2KuMi64. Fishing is at the heart of Alpine County, and we are looking forward to the opener as much as our visitors.”

Looks like we’ll have to wait until as late as the end of May, depending…But, as it turns out, the delay is not such a bad thing since the water (at least on the East & West Carson) is moving too fast and looks too much like chocolate milk.

Looking downstream at the East Fork of the Carson from Monitor Junction.

So, there you have it – our little weekend update.

Now get out and get some and be sure to do it safely and with the proper distance, k?

community activities, giving back

The Eastern Sierra Sustainable Recreation Partnership and its Potential Impact on California Alps Cycling

And no, I’m not talking strictly about the impact this project could have on our business. I’m referring more to the impact it can have on the Alps, and the Eastern Sierra region, as a whole. For more about California’s Alpine Zone though, click here for an overview, courtesy of the USFS.

The southern CA Alps – Looking towards Mammoth from near Bishop. Part of the amazing region on which this initiative is focused.

A little background…

The Eastern Sierra Sustainable Recreation Partnership (ESSRP), an initiative that began in the spring of 2019 due to the largess of the Sierra Nevada Conservancy’s Governing Board, authorized “$618,750 of Proposition 68 funding to go to the Town of Mammoth Lakes (on behalf of the regional partnership) to administer the Sustainable Recreation and Tourism Initiative.”

The partnership could potentially implement the following, depending on the outcome of the review and prioritization that has begun to take place here in the Eastern Sierra:

  • New trails and facility planning and construction
  • New and existing “hard infrastructure” including bathrooms, pavement maintenance, water, sewer, other buildings
  • Maintenance and staffing of visitor centers
  • County/Town recreational infrastructure maintenance, rehabilitation, and new project Identification and work program development
  • Project planning including environmental review
  • Permitting facilitation and clean-up

The Partnership not only includes the town of Mammoth Lakes, but also the counties of Alpine, Inyo and Mono as well as the city of Bishop. Two (2) regions of the United States Forest Service (USFS) are also involved. Click here to learn more.

The first meeting of the “Connection to the Eastern Sierra Visitor Audience” working group. Yours truly is humbled to be a member of this group representing California Alps Cycling and more importantly, the Alpine County Chamber of Commerce.

What’s that mean for the California Alps and California Alps Cycling?

In our mind it means that visitors to the Alps, especially cyclists, gravel riders and mountain bikers (hey, this is a cycling blog after all!) could have more support when they visit. As some of you may know, infrastructure in Alpine County is a bit limited. I’m talking about public bathrooms, showers, and such. Our Chamber of Commerce, as well as other businesses in Alpine Co., do provide some of this but we need more. Other counties in the Alps (think Mono for example) do have better support systems but even they need additional support. As I’ve heard from some fellow attendees at our meetings, some of their infrastructure is a bit dated or limited. So, the idea behind this approximately two (2) year initiative is to vet and prioritize projects for which we can then seek grant money. “We” being the region, not just Alpine, or Mono, or Mammoth, for example. This regional approach will allow for much more comprehensive benefits. E.G. what helps Mammoth Lakes could help Inyo county; what Alpine county does or will do may be scalable to other areas.

Skin in the game…

It’s not just about marketing to get MORE PEOPLE to the region. It’s MORE ABOUT getting people who are already here, or coming here, to be MORE INVOLVED. And having skin in the game is a vital component to that approach. Meaning:

  • Are visitors educated on what to do and how to act? For example, are they aware of best practices like where to poop (a big topic at our 12-11 meeting) and how to “leave no trace?”
  • Do visitors care about the region?
  • Do they want to help improve and maintain it?
  • Are they willing to educate their families, peers and friends about it?

More to follow…

As I mentioned earlier in this post, this is a two (2) year initiative so there is definitely more to follow. The next public workshop is on January 16th in Lone Pine. Then, in February, is the 2nd “Connection to the Eastern Sierra Visitor Audience” meeting in Mammoth. I’ll be attending both and will continue to provide updates on our progress. In the meantime, if you have anything to add, please let me know.

Happy New Year!

We wish you all a happy and healthy 2020 and we thank you for being a loyal reader of our blog and if you’re a member of California Alps Cycling, you get an extra THANK YOU! Together we can accomplish a lot. Ride safe and Let’s Kick Some Passes’ Asses! in the coming year. There are oh so many to choose from, right?

A few pics from HQ this a.m. Look closely – See the “big guy” walking around in there?