Category: schwag

How Can You Support Cycling in the California Alps? – Here Are Five Ways!

THE California Alps comprise the chunk of the Sierra Nevada from Mammoth to So. Lake Tahoe, at least that’s what I remember reading early on in our “tenure” here in Markleeville. However, in my Google search just today I found instead at least two (2) articles that pinpoint it more specifically to our headquarters here in Alpine County.

ELIZABETH Zach, of Sacramento Magazine wrote this in March of 2018:

But the so-called California Alps, which border stunning Hope Valley south of Lake Tahoe, are just as stupendous, and you won’t break the bank getting there, either. With just two people per square mile, and with 96 percent of the land set aside for public use, Alpine County has bragging rights to secluded lakes, killer peaks, grassy valleys and hiking amid steep canyons and through lush forests.

THAT’S definitely true, that “secluded lakes, killer peaks, etc.” part. What Ms. Zach neglects to mention though, is the world-class riding to be had amidst these dramatic settings.

That’s me next to one of those secluded lakes (Kinney Reservoir) which was still frozen over, as you can see, in the spring of 2020.

ALPINE County earned its moniker, per Wikipedia, “due to its resemblance to the Swiss Alps.” Let’s keep in mind though, that the Washoe People were here thousands of years before white settlers did that naming.

WHILE “Cycling” is our last name, we’re not just about road cycling. We’re about anything bike related, and as you may have noticed from of our previous posts, we’re also about hiking, birding, snowshoeing and more.

FOR the purposes of this post then I’ll focus primarly on our stomping grounds in and around Markleeville, yet in my mind the following suggestions translate well to other communities, other non-profits (and “profits” if you will) and other sports, too.

Numero Uno – Advocate and Represent

BE a part of the community. Represent bike riders and bike riding. Respect nature and your neighbors. Our mission speaks to our mission yet if I may be so bold, these principles apply worldwide.

  • Spread the gospel of cycling (all types of cycling).
  • Advocate for cycling and the outdoors.
  • Help the communities in which we live, work and ride.
  • Kick ass on the bike. Let me clarify…I’m talking riding with passion while honoring the sport of cycling, not riding like a knucklehead, breaking the law or being an aggressive a’hole.
  • Have fun off the bike. Yeah, have fun on the bike, too.
  • Provide helpful, timely and valuable information about where to ride, eat, sleep and adventure.
  • Be kind, compassionate and environmentally friendly. ALWAYS.

Numero Dos – Support Local/Area Infrastructure

SPEND your money at local establishments (that ol’ shop local) when you’re in the area. Stop by that general store – sadly, ours is still closed due to repairs and re-stocking problems because of the Tamarack Fire and pandemic related supply chain issues, but should open soon – eat at that local pub or sandwich shop or grab an espresso at the local cafe.

We “own” and clean a three-mile stretch of Highway 89 between Turtle Rock Park and Camp Markleeville, and have for several years now.

Coincidentally, Alta Alpina Cycling Club “owns” one of the other sections on the highway, right next to ours.

How about you? Do you participate in local clean-ups, Earth Days and the like? If so, big kudos. If you don’t, or haven’t yet, please consider doing so!

Numero Tres – Join Local Cycling Clubs or Coalitions

MOTHERLODE Bicycle Coalition is one such option. Alta Alpina, link above, is another. We too, have a membership component. Dues/fees are usually very low (ours are only $40.00 annually) and those ducats help support not only the the club or organization, but also the communities around them. Most of the dues money we collect goes to the Alpine County Friends of the Library, Friends of Hope Valley, Alpine Watershed Group and others. Cycling clubs, at least those that I’m familiar with, as you may have guessed, aren’t in it for the dinero. We’re certainly not. It’s much more about “the mission.”

Numero Quatro – Partake In Local Rides

WEEKLY rides, memorial rides, organized rides; you name it. The Deathride, Mr. Frogs Wild Ride, The Mammoth Gran Fondo and America’s Most Beautiful Bike Ride are some examples of BIG, organized rides. Big Daddy’s in Gardnerville, NV, a major supporter of bike riding in and around the area, has a weekly ride. Alta Alpina also hosts regular rides.

HERE at California Alps Cycling we have yet to start any sort of regular ride. No doubt we need to, and it’s on my list. Stay tuned. I’m thinking I’ll get my act together this spring.

ARE there local rides that you can participate in; not just by riding, but by volunteering, perhaps? And if you already do partake of local pedaling, consider bringing snacks or coffee to your next ride. Maybe donate some socks, or neck-thingys, or what have you.

YOU don’t have to be on the bike to give back to biking.

Numero Cinco – Buy From Clubs and Non-Profits

including ours! Admittedly, I’ve had a hard time moving my merch and based on what I’ve seen and heard from other organizations, I’m not the only one. The profit-margin on tees, jerseys, bibs and the like is low and pricing sometimes reflects that (a little higher than non-branded stuff) and so I think that scares some people off.

WE didn’t do our kits and tees to make money; it was/is about brand recognition and area awareness/advocacy. I started CAC for that reason: to make people aware of the beauty, diversity and all around great riding in the area. I’m definitely not in it for the money. Still, my accountant regulary reminds me that I don’t need to take a loss every year either. So far, however, that’s been my modus operandi. No profit here.

Maybe after I retire from that day job I can fulfill my BHAG (big hairy audacious goal) of making money by riding, perhaps by providing tours and such.

IN the meantime, if you have some disposable income, we’d love it if you’d give us some. It’s a win-win.

WE can continue to give back to our alpine community and you can get some cool gear.

THERE’S a link to our online store in our menu above or you can just click here and head right on in!

So There You Have It

FIVE (5) suggestions as to how to give back to the places where you live, work and ride.

Comment on this post with your thoughts, and if you are already doing something towards this end, tell us and we’ll send you a tee!

It’s a write-off you know. 😉

Been Waiting for California Alps Cycling Merch? It’s Finally Here!

YOU’VE seen it at the Deathride. You’ve seen it on our blog. Maybe you noticed it in our photo gallery and you’ve asked yourself: “How do I get me some of that?”

WELL, the wait is over! You can now purchase your California Alps Cycling gear from our new online store!

CASTELLI jerseys, bibs and windvests are available (with some supplies limited) as are our new decals.

AND we’ve got tees, too. No, not those kind of tees! The kind you wear. The kind that are soft and comfy and are perfect for showing off your passion for cycling in the mountains; pre-ride, post-ride or just ‘cuz.

THE gear has been tested extensively, especially the bibs, jerseys and vests. In the cold. In the heat. In the wind. On century rides (including the Deathride). We’ve worn it and in some cases worn it out – in a good way. Cycling clothing does wear out and IMHO good gear wears out before it rips, tears or frays. That’s certainly been my experience.

ADMITTEDLY, our store has been a long time coming. Too long, in fact. Nonetheless I’ve finally gotten off my backside and gotten ‘er done.

NOW it’s your turn.

IDEALLY buy some stuff (you can find the store link on the top right corner) and help us continue to support the cycling cause here in Markleeville.

I’D also like your feedback since I am kinda new at this online store thing. Do you have any suggestions as to how to improve the store? Are the prices right? Is the shipping reasonable? Etc., etc.

Would love to know that you think!

LASTLY, we need to make room for the new Pedal Mafia kits that should be here next month.

AS you may have read in our Deathride Dreaming post in June, we are changing tacks and going with the P.M. kits. They too have been tested. In fact, I just wore one yesterday and they are oh so comfortable.

And we’ll have caps and jackets to go along with the bibs, jerseys and vests!

LOOKING forward to seeing those colors on you! Order away and I promise I’ll get them shipped out to you as fast as possible; more easily done now that our humble little Markleeville Post Office is again open.

THANKS in advance.

Ride on, be safe, stay healthy and to quote Lester Holt: “Take care of yourself, and each other.”

A Bike Shop in Markleeville? Tell Us What You Think!

It’s always been my dream to own a bike shop. When we started California Alps Cycling back in 2017 we thought that perhaps it could someday morph into a brick & mortar business and come spring of 2021 it just might!

And that’s where you come in…we’d like to know what you think about the concept.

  • What would you like to see in the shop?
  • Do you think we should rent bikes?
  • Should we offer tours?
  • Would you frequent such a business?

First, Some Background

For those of you who’ve visited Markleeville in the last couple of years you may recall our little gas station: “Al’s Got Gas, Bait and Tackle.”

This is Al’s, in its early stages, before it had signage and such.

The station has been open 24/7 for awhile now but the convenience store (right side) and the retail shop (left side) have not been open for the past year, for the most part because the owners have been too busy with their day jobs. They have reached out to us and suggested we take over Al’s and put in some sort of shop as well.

So we’ve been talking about doing something along the lines of what our friends at Bear Valley Adventure Company do, e.g. rent bikes, repair bikes, sell souveneirs, sell basic outdoor gear – and not just cycling gear – and host the town’s gas station.

Side note: BVAC is light years ahead of where we would be when we opened but our hope is that we too could eventually offer some winter sport activities as well.

In case you weren’t aware, 95% of Alpine Co. is public land and there are TONS OF THINGS TO DO HERE IN THE WINTER but no real organized events. Coincidentally, the Alpine Co. Chamber of Commerce has formed a working group to try and remedy that and yours truly is a member of that group.

But, I digress.

Participants lined up at the starting line at last year’s Earth Day Kid’s Bike Race.

Making a Difference

The image above says it all, at least from our perspective. Yours truly, and fellow CAC member Chris Schull, wrenched on the kid’s bikes in the a.m. so they could race ’em in the afternoon. To see those furiously peddling legs…Those smiles…What a day it was!

We believe we’ve already made a small difference in our community but we’d like to do more.

  • We want to help people with their bikes.
  • We want to educate.
  • We want to advocate.
  • We want to host group rides.
  • We want to sponsor events.
  • We want to help our community continue to grow (but keep our small town, alternative to South Lake Tahoe, vibe).
  • Oh, I should mention that while we’d like to sell bikes that’s likely not possible due to several factors but hey, you never know…

What do you think?

Can you help us reach the finish line?

We’d like to hear from you, our loyal readers, our members, our customers and perhaps you, our future customers.

Tell us what you think.

Don’t hold back.

We really want to know!

Honest.

Markleeville Missive – News from About Town

Another week, another hump day! Today, though, is a bit more exciting than the usual hump day because it’s the soft opening of the Cutthroat Brewing Company! While most Markleevillians are over the top excited, including yours truly, we also must deal with a bit of controversy – the Thin Blue Line flag. The flag is not shown in the image below but it is hanging, along with the American flag, outside the bar now, and it is causing quite a stir.

Admittedly, yours truly has been behind the proverbial 8-ball on the controversy surrounding the flag so I did a bit of research on Wikipedia for this post. I found this:

“The term is derived from the Thin Red Line, a formation of the 93rd Highland Regiment of Foot of the British Army at the Battle of Balaclava in 1854, in which the Scottish Highlanders stood their ground against a Russian cavalry charge. This action was widely publicized by the press and recreated in artwork, becoming one of the most famous battles of the Crimean War. The name is now used for firefighters today.”

Of course that is by no means the entire story. Wikipedia expands on its article by describing the controversy thusly: “Critics suggest that the “thin blue line” symbolism represents an “us versus them” mindset that heightens tensions between officers and citizens and negatively influences police-community interactions, by setting police apart from society at large.”

I get that. Especially in light of the Black Lives Matter Movement. I can also understand that for some it has no significance other than to show respect to police and other first responders. The co-owner of the bar told several of us that recently. Her husband is a deputy sheriff here in Alpine Co. so it has a different meaning to her (and to him too I suspect). By the way I know them both well and they are fine individuals who care DEEPLY about, and give generously of their time and money to, our community.

So, what to do? Some in town are writing letters and boycotting the establishment. I respect that. My wife and I are not taking that stance, however. We decided that first and foremost we are going to support our friends who have worked so hard to get “our Cheers” open. We want to hear what others have to say, see what the vibe is at the bar (outside seating only due to Covid-19), and see how things develop.

I’m curious though…What do you think? Am I being naive? Just uninformed? Are others over-thinking it? Does it make me a racist if I don’t boycott the bar?

Would love your thoughts so please share — comment on this post or hit us up on Facebook.

In Other News

That heading reminds me of Saturday Night Live’s “Weekend Update” and I realize it is somewhat of an awkward segue after the previous topic. Still, I did want to share a few other things – the first of which is bad, and good.

I’ve officially joined the ranks of the unemployed. Boy it feels weird to “say” that. After being on furlough since March, my position, like many others at my former company, was eliminated. I had worked there over eleven years and it’s the first time I’ve been unemployed. Ever. I’ve got some feelers out, though, and I’m optimistic about a potential consulting gig. I’m also looking it as an opportunity to take my passion for cycling to another level. Send me good vibes, k?

California Alps Cycling now has twenty members! Perhaps that’s not a lot compared to other clubs or organizations but for us it’s a big deal. Huge thanks to Phil Harvey for making the leap and being #20. It’s a relatively cheap investment ($40.00) and by being a member you help support our cycling causes here in the heart of the Sierra. And, you can get a free shirt too!

This is just one of our designs/colors. We’ve got three (3) others as well. If you’re interested in earning that shirt and at the same time helping raise cycling awareness here in Markleeville and surrounds (we have several non-cyclist members by the way) go to our membership page, fill out the form and send us your hard-earned ducats via PayPal.

Your support is oh so valued!

116 Facebook followers and counting! We’re grateful to those of you who are on that list. We also just hit 62 followers on Instagram. Thank you “grammers” ;-).

Not earth shattering numbers compared to others but to us it’s MASSIVE NEWS! One of the perks of being on furlough was the ability to spend more time socializing California Alps Cycling and it’s nice to see those efforts paying off.

Now what? Well, that’s one of the things I’m trying to figure out. Like many of you riding bikes is my passion. My happy place. My escape. And it has been for most of my life. How can I pay that forward? Can I make a living doing it? All questions to be answered in the positive I hope.

From last Sunday’s ride…Markleeville to Route 207 (Kingsbury) and over Daggett Summit to S. Lake Tahoe. Then up and over Luther Pass into Hope Valley and back to town. Was an awesome, about 70 mile, ride!

That brings me to a question, or questions, for you loyal follower:

  • Would you be willing to pay for personal cycling tours here in the Markleeville area?
  • Would you come here and partake of a gravel ride or fondo of some sort? Maybe the weekend before the Deathride, for example?
  • What would be most important to you? Cost? Schwag? Takeaways (i.e. learning new skills)?
  • If you’re answer, or answers, are in the negative, for what reason or reasons?

We’d love your input especially since we realize that some of you (hopefully not too many) are likely in the same boat.

Have a Great Rest of the Week!

As always I appreciate you taking the time to read what I write. Today’s main topic was not one I had planned on penning but it would have felt strange to just gloss over the “elephant in the room.”

As for the other subjects… T’was a mix of catharsis, positivity and queries and I eagerly await your input on all!

Wishing you and yours a safe, happy and non-controversial (or controversial if that’s your happy place) remainder of the week. And while we’re at it, have a fantabulous weekend, too.

— Mark

Givin’, Fixin’, Ridin’, and Spectatin’ in the California Alps

The last several weeks have been a lot of work, but with lots of fun times, too. I haven’t had much time to blog but I finally came up for air so here’s a run-down of our recent activities here in the heart of the Sierra Nevada.

Markleeville Spring Clean-up and Cinco de Mayo Celebration

It all started on the anniversary of that famous (infamous?) day, which commemorates the Mexican Army’s victory over the French Empire at the Battle of Puebla, on May 5, 1862, under the leadership of General Ignacio Zaragoza. It is not a celebration of Mexican independence, as some mistakenly think. Okay, there’s your history lesson for today. Thanks Wikipedia!

Here in Markleeville, it was our chance to do our first clean up of the year and do a bit of commemoratin’ ourselves (after the work was done, of course). Eighteen (18) intrepid volunteers, including your truly, my wife and California Alps Cycling co-founder, Patricia, joined us, as did our club mother (and my Mom), January. In fact Mom gets the kudos for the excellent salsa and guacamole that we munched on post-work day. I brought the cerveza, though.

We mowed, weed-whacked, lopped, trimmed, picked-up and well, you get the idea. We tackled Markleeville Park (as we have affectionately named a vacant lot in town), Coyan Park, and Heritage Park. We picked up a bunch of limbs, branches and such that had accumulated by one of our welcome signs and we picked up trash – on the section of highway we’ve adopted between Turtle Rock Park and Camp Markleeville, which includes town.

Several bags of trash, a bike helmet and a totally thrashed mile-marker (snow blower got it I think) were part of the haul. We made about three to four trips to the local bio-mass pile, too. Lots of mass to bio, if you will. A shout out to Karrie and John Baker, of Alps Haus and Al’s Got Gas, Bait & Tackle, here in town for their support (as always). Quick plug – We have some CA Alps Cycling schwag for sale (it’s a consignment ‘thang) at Al’s so stop on by and grab some (and get some gas and tackle while you’re at it)!

Washoe Earth Day Celebration

The following Saturday (last weekend, May 11th), Chris (Schull, legacy member) and I met at the Hung a Lel Ti gym as we had lots of bikes to repair. The day had been a long time coming with the associated planning that comes with such big events. Susan Jamerson and team did a bang up job getting ready for the event, with a bicycling focus added to the day. Part of that included a repair station so that kids could get their bikes fixed up for the races that were to come. I spent the previous week or so gathering donations (prizes for the race winners) from local merchants and friends as well as prepping and packing the gear, tools, stands, tables etc. that we’d need for the repair center.

Chris & I arrived about 8:30 a.m. and we already had some repair candidates waiting. Hung A Lel Ti Chairman Irvin Jim met us upon arrival and he and a few of the riders helped us unload and then we set to work. Was quite the trip down memory lane as the bikes we worked on were not what we were used to riding, at least now that we were old (er). These were bikes we rode as kids! Too fun. We mostly fixed flats and such but there were other repairs needed too – from brakes to derailleur hangers and many points in between. We figured we wrenched on about 12-15 bikes and we got them all done in time for the races, which started at 10:00 a.m. It was great watching the kids race and we basked in the knowledge that we helped them be able to do that.

What an awesome place to ride

After our hard, but oh so rewarding day acting like bike mechanics, it was time for some us time! We headed up Ebbett’s Pass to Raymond Meadow Creek for a “chat n’ ride” as I call it. Nary a car was seen so we were able to yak and take in the scenery without much trouble.

Then, on Monday (just a few days ago), we took it one step further and rode Monitor Pass; my second trip up the mountain since the Friday before. It’s a hard climb but we figured it would be a good way to start the day because we planned on finishing it by watching the Amgen Tour of California come into So. Lake Tahoe for the finish. Get it? We suffer in the a.m. and then drink beer and eat while we watch the pros suffer in the afternoon!

The Amgen Tour of California

Off to Tahoe we went. We kicked things off with some suds and sammies at Artemis; we hung out at the bar and enjoyed the vibe before we walked a couple miles up to Heavenly to avoid the crowds, or so we thought. Fortunately for us (and other race-watchers) there wasn’t much of that. Unfortunately, if you get my drift, there wasn’t much of that. Too bad – seeing these athletes do their thing is an amazing experience. Anyway, compared to last year it was a piece of cake. In fact, we realized about 2/3 of the way there that we could have just driven on up and parked near the start/finish/festival. By then, though, it was too late. We were committed!

We got to the start/finish in plenty of time to have a brew (see above) and check out the vendors and schwag. The weather was perfect and I don’t think there’s a better place to watch a bike race. You still have some time to check out some of the race, yourself. The women’s race starts today which means you can watch two races! And, of course, there’s the Giro happening too! And, on top of all the wonderful cycling coverage, there’s basketball and hockey playoffs for those so inclined. I’m into the Warriors but have yet to watch the Sharks play. I will though; I have to represent since I’m a San Jose native. Exciting times for sure! At least for some of us, right?

Check us out on Facebook!

That’s right, we finally got our arses in gear and set up our FB page! We also have a Twitter feed and have begun setting up our Instagram page. It’s not easy trying to find the time and I appreciate your patience, loyal reader, as we continue to build and “social-ize.”

Thanks for reading, especially this post. I know it’s a bit long-winded.

We’d love to know about your adventures! Comment on this post so other followers can partake and perhaps live vicariously through you.

Be safe out there

In closing, just a little reminder to be safe in whatever outdoor activities you do. Have the right gear, get the right training, do the right research and you’ll have the right fun! Ride on!?

Spring has Sprung Here in the Heart of the Sierra

Finally…The Brewer’s Blackbirds have arrived here at California Alps Cycling HQ! A sign of spring for certain!

A Brewer’s Blackbird showing off the iridescent blue that is so cool.

We’ve also seen robins, yet another sign, and just this week, our first hummingbird visitors – an Anna’s and a Rufous.

The Aspens are starting to bud and the rivers and streams are flowing (almost raging). There are waterfalls a plenty and the lakes are starting to thaw. And, that shiny, bright orb in the sky can be seen most days.

Most importantly, at least from my perspective, I can get some serious riding in – outside. Just last Sunday, fellow CA Alps Cycling member Chris Schull and I, did just that! We started in Genoa (best bar around), went up to Spooner Summit, around part of Lake Tahoe, up Luther Pass and into Hope Valley, back down Woodford’s Canyon (Hwy. 88) and then, after fighting serious headwinds most of the day, we were blessed with a screaming tailwind all the way back to Genoa. We both PR’d 40k in about 57 minutes! My previous was about 1:07. We froze our hineys off for most of the day but that last leg was wondrous – you probably could have scraped bugs from our teeth due to our ultra-wide smiles.

‘Twas a great day indeed!

Click here to check out my Relive video of the ride.

So, if you haven’t made plans to come up to the Sierra soon, I strongly recommend it. Fishing season on rivers and streams opens on April 27th and there are myriad Earth Day celebrations, clean-ups and festivals happening everywhere.

In fact, as part of our mission to “help the communities in which we live, work and ride” we are taking part in a clean-up day on May 5th. We’ll be doing some garbage pick up on the 3-mile stretch of Hwy. 89 that we’ve adopted, as well as some other work around Markleeville along with other members of the community and the Markleeville Enhancement Club (founded by my friend, and former Co. Supervisor, Mary Rawson and me). We’d love to have you join us. Let me know if you’re interested by commenting on this post, or send me an email (mschwartz@californiaalpscycling.bike) if you prefer.

In other news…

The Alpine Trails Association is making plans to work on the Thornburg trail, once the snow clears, and I’ll be out there doing what my crew chief tells me to (with my new Pulaski). Al’s Got Gas has recently opened (used to be Markleeville Gas) thanks to our friends, and local philanthropists John and Karrie Baker. They are getting ready for their grand opening on the 27th and not only will they have fuel, but also fishing supplies, fun things to do for the kids, and FatBike rentals (with tours led by yours truly).

I’m also VERY EXCITED to announce that we’ll be opening our first retail outlet at Al’s. We’ll have tees, jerseys, bibs and vests, cinch packs, and decals for sale. Stop on by and get some fuel, munchies and cycling schwag!

Another plug for the Bakers…They also own the Alps Haus Cafe (awesome sammies and soups, and cold beer) so you can get some good grub, too.

Hope to see you soon…

We hope you too are partaking in the wonders of Spring and hope to see you soon here in Markleeville. Let me know when you’re coming up. I’d be happy to show you around.

Happy New Year from California Alps Cycling!

2018 was a good year here in Markleeville and I hope you all can say the same about your year. As I cast my mind back (RIP Paul Sherwen) to try and recall the year’s milestones I have to admit some of the details are a bit sketchy. Nonetheless, a massive thank you for your support and I herewith recap the year as best I can with the hope that it gives you a sense of pride in what we’ve all accomplished in a relatively short time.

Advocacy

Two days of spreading the gospel of cycling as I like to call it: One at the Deathride this past summer (when we officially launched C.A.C.!!!) and the other was at the Magical Markleeville Christmas Faire (MMCF).

At the first, our Club Mother, January Riddle, and I, spent some time talking with many riders, some first timers. I think we helped some of the neophytes better understand what was coming. Most importantly, we talked to many members of the community about what we cyclists do (on and off the bike) and why we do it.

At the second, during the MMCF, I brought in a bike and some winter gear so our neighbors could see what we ride and what we wear. I had many great conversations, including some with community leaders, and we also socialized our first advocacy piece, our Etiquettes and Statutes handout!

Community Service

As you may recall, we adopted the 3-mile stretch of Highway 89 from Camp Markleeville to Turtle Rock Park and it irks us something fierce when we see litter on “our highway.” We’ve been known to pull over to grab a lone piece of junk just to keep it pristine. We did two Adopt-a-Highway litter pick up days – both during the 2nd half of the year. Bags of garbage and detritus removed and lots of thumbs up from passers by received…

One of our founders and Club Wife, Patricia, with our Club Mother, January, after our first clean up day in July of this year.

Merch

Many of you have already purchased your kits, vests or tees and it’s much appreciated! We’ve also gotten some cool decals made and this coming summer, we’ll have some cinch bags (aka sackbacks, sackpacks, whatever you want to call ’em) available for our bag drop at the Deathride. Right now I’m working on an online catalog integration with Square and once that’s done (taking way longer than I had hoped) all California Alps Cycling merch will be available online. If something interests you in the meantime, email me at mschwartz@californiaalpscycling.bike and we’ll figure out how to get it to you. Members get at least 5% off so why not join our merry band of troublemakers too? Click here to learn more.

Members and miles

We now have sixteen (16) members and collectively we’ve ridden over 40,000 miles this year! That’s a lot of time on the bike and it’s a conservative number (I don’t have stats for all of us). Congratulations to all for a successful and crash free (serious crashes, at least) year.

Weather and Air

Our weather station went live this year, as did our AQI. Check out our Weather and Air Conditions page for some data that matta. It’s cold here today, by the way so I took the easy way out and Zwifted. Brrrr here, jungle there. Cool app., that Zwift.

2019 Goals and Wishes

Goals for California Alps Cycling this year include getting our catalog on line, hosting with aplomb (cool word, aplomb…) the bag drop at the Deathride, doubling our membership (spread the word, will ya?), sponsoring or participating in four (4) advocacy related events and having four (4) Adopt-a-Highway clean-up days. I’d also like to get our social media channels up and running and have a some group rides going too. Ambitous perhaps but as I like to say “You’ve got to have BHAGS (Big, Hairy, Audacious Goals)!

Wishing all of you a safe and ass-kicking year on the bike (and any other endeavors in which you are planning on participating).

Happy New Year riders! Now, Let’s Kick Some Passes Asses!


Etiquette and Statutes – California Alps Cycling Style

Last weekend we set up our booth, as did a bunch of “Christmas Crafters,” at the Magicial Markleeville Christmas Faire. The plan originally was for all of us to set up around town but due to the nasty weather we ended up at Turtle Rock Park instead. No worries…it was a wonderfully cozy time and the pancake breakfast (thanks firefighters) was excellent!

California Alps Cycling's booth at the 2018 Magicial Markleeville Christmas Faire.
Ready to enlighten, educate and advocate!
Looking through a bike wheel across a room of crafters.
The view across the room.

The Faire went from 10:00 a.m. to 3:00 p.m. and while it wasn’t as well attended as it might have been had the weather been more cooperative I was able to have many conversations with both locals and out-of-towners about cycling, cycling equipment and more. I also took the opportunity to put together a little informational piece that I hoped would enlighten non-cyclists on why we do what we do out there. It also addressed several statutes that I felt should be socialized a bit.


Would love to hear what you think about it. Does it need more? Less?

Let me know by either commenting on this page or email me at mschwartz@californiaalpscycling.bike if you’d prefer to get more into the weeds.  Would really appreciate it!

From outside the Faire after the snow stopped.

Ride safe and remember to: “Kick Some Passes’ Asses!” whether that be on the bike, skis, snowshoes, running shoes or boots! 

Tour of the California Alps (a.k.a. the Deathride) Metrics

Happy Friday-eve to you! I hope you’re looking forward to some labor this weekend. I’ve got some work to do on the homestead and will certainly get in a ride or two. Fall is fast approaching here in the California Alps and then we’ll be dealing with that white stuff so if you can schedule a Sierra adventure now’s the time!

Anyway, as I wrote several posts ago, I’d provide some D.R. numbers as soon I could and here they are!

Drum roll please.

An image of the word analytics on a chalkboard with colored pencils underneath.
Photo by Timur Saglambilek on Pexels.com

2018 2017
Registrants 2443 2448
Riders 1698 1728
Five-pass finishers 1045 1050
First timers 876 1021
Hospital trips 1 4

 

As you can see, the numbers are pretty close to last year’s, with the particulary notable exception of first-time riders and that very welcome 75% decline in hospital transports.

I had a conversation with Teresa Burkhauser, Director of the Alpine County Chamber of Commerce, a couple weeks prior to the Deathride. She was concerned about the continual decline in numbers and we were brainstorming some ideas. Some of these are hers and some are mine. For your consideration, loyal reader:

  1. Promote the 1-pass, 2-pass, 3-pass, 4-pass and 5-pass approach. I.E. There is no shame in finishing just 1, 2 etc. passes. Are some riders were thinking it’s all or nothing?
  2. Since there are more events now overall, that is likely having an effect on the D.R. numbers. Riders can find comporable events closer to their homes and so don’t need to travel as far to get that Deathride “bang.” You think?
  3. Add timed sections or KOMs. Riders would need transponders of some sort but IMHO this would add some motivation and bragging rights. Perhaps give out medals or trophies, too?An image of the sleeveless men's jersey from the 2018 Deathride.
  4. Charge more and make it more of a Gran Fondo type of event with mass starts, timed sections or KOMs (see #3 above) and really good food?
  5. Host a camp for first timers or inexperienced riders (I mentioned this in that post awhile back)? I talked with quite a few riders on the Friday before the ride and many of them were not aware of things like: starting early (and with lights) if you’re doing all five passes; using a sack-back to carry your cold weather gear for the descents; and bringing your own food so you’re body isn’t  shocked by strange input.
  6. A gear drop.  Full disclosure…We’re (California Alps Cycling, that is) thinking of doing that next year since we have done it for our posse a couple times. What would be a fair price do you think?

Do you have any suggestions? Comment on this post or send me an email.

  • Want to check out the D.R. site? Click here.
  • Need some D.R. schwag? Click here.
  • Want some California Alps schwag? Stay tuned for our store grand opening! We’ll have tees (men’s & women’s), stickers, and soon, those jerseys, bibs and wind-vests.
  • Want to become a member of California Alps Cycling? Click here.

See you next year! Deathride on!

 

California Alps Cycling – Here and There

First of all, in the interest of full disclosure I must admit I stole the “Here and there” from a San Jose Mercury News sports writer.  I can’t remember his name but I always liked how he bounced around with quick bullet points on many different subjects.

So, here’s some “bulletized” news about goings on up here in Markleeville, CA., the heart of the California Alps:

  • New Members

Welcome Mary Ellen Riggs and Jeff Karotkin! Thank you for joining our merry band of troublemakers and we remind you to “ride with passion while honoring the sport of cycling.”

  • A Week of Mountain Biking

Having had my road bike in the shop last week I was able to show my 29er (and myself) some love by doing a few mountain bike rides. I’ve got about 300 miles on Bullitt (as I’ve named that bike) and about 12,000 miles on Roscoe II (the name for my road bike). I spent the week in the forest, instead of riding around it and it was freakin’ awesome!

Here’s a couple more shots of the swallows dancing around and over one of the hot springs at Grover Hot Springs State Park. It’s an amazing place and this a.m., with the steam and the sunrise adding to the vibe, it was extremely chill. I like it…Extremely chill…You can use that if you want to, dude.

A swallow enjoying the sunrise and steam at Grover Hot Springs State Park.
“Jet swallow” over the hot springs.

A swallow enjoying the sunrise and steam at Grover Hot Springs State Park.
Upside down swallow over the hot springs.

Okay, I’m done with the Spicoli impression. Onto the next bullet.

  • Jerseys, Bibs and Windvests will be in soon

Four to six weeks was the timeline given to me by Castelli. We’re about 2/3 of the way there. Can’t wait to see the new schwag and I hope you feel the same way. By the time we get ’em in we’ll have a way for you to buy them right on this site. And the tees, too. Stay tuned and please tell your cycling and mountain biker buds and budettes too, k? Much appreciated. Just in case you forgot, here’s a few pix:

  • New Signage in Town

My wife, Mom and I are members of the Markleeville Enhancement Club, which was instrumental in getting our two welcome signs recently refurbished. We held a little dedication ceremony last Saturday. Giving back, or giving to, is such a fantastic feeling.

Welcome to Historic Markleeville Signs - dedication
Members of the MEC, the sign craftsman, Bill Rose (in the hat) and members of the community participate in the dedication and unveiling at the North sign.

Check out the shirt I’m wearing (I’m on the far right, kneeling). It’s kinda hard to see but it’s a CAC shirt and on my left chest is our tagline, “Let’s Kick Some Passes’ Asses!” Oh, and that wonderful woman in the tie-dye skirt is our Club Mother, (and my actual mother) January.

  • A Short Video for Your Viewing Pleasure

I’m feeling a bit sorry for myself right now because I’m hanging out in the SF Bay Area as I write this post.

Just yesterday, I was in Diamond Valley, saying hi to ‘Shoe.

The mountains are calling! You coming?

 

 

 

 

 

My lawyer told me I need to tell you this too: Please check to make sure that any trails, roads, hikes etc. that you use are suited to your skill set. CAC is not responsible for any injuries.  Any information provided on this website is subject to change and CAC is not responsible for the accuracy of that information.