It’s always been my dream to own a bike shop. When we started California Alps Cycling back in 2017 we thought that perhaps it could someday morph into a brick & mortar business and come spring of 2021 it just might!
And that’s where you come in…we’d like to know what you think about the concept.
- What would you like to see in the shop?
- Do you think we should rent bikes?
- Should we offer tours?
- Would you frequent such a business?
First, Some Background
For those of you who’ve visited Markleeville in the last couple of years you may recall our little gas station: “Al’s Got Gas, Bait and Tackle.”
The station has been open 24/7 for awhile now but the convenience store (right side) and the retail shop (left side) have not been open for the past year, for the most part because the owners have been too busy with their day jobs. They have reached out to us and suggested we take over Al’s and put in some sort of shop as well.
So we’ve been talking about doing something along the lines of what our friends at Bear Valley Adventure Company do, e.g. rent bikes, repair bikes, sell souveneirs, sell basic outdoor gear – and not just cycling gear – and host the town’s gas station.
Side note: BVAC is light years ahead of where we would be when we opened but our hope is that we too could eventually offer some winter sport activities as well.
In case you weren’t aware, 95% of Alpine Co. is public land and there are TONS OF THINGS TO DO HERE IN THE WINTER but no real organized events. Coincidentally, the Alpine Co. Chamber of Commerce has formed a working group to try and remedy that and yours truly is a member of that group.
But, I digress.
Making a Difference
The image above says it all, at least from our perspective. Yours truly, and fellow CAC member Chris Schull, wrenched on the kid’s bikes in the a.m. so they could race ’em in the afternoon. To see those furiously peddling legs…Those smiles…What a day it was!
We believe we’ve already made a small difference in our community but we’d like to do more.
- We want to help people with their bikes.
- We want to educate.
- We want to advocate.
- We want to host group rides.
- We want to sponsor events.
- We want to help our community continue to grow (but keep our small town, alternative to South Lake Tahoe, vibe).
- Oh, I should mention that while we’d like to sell bikes that’s likely not possible due to several factors but hey, you never know…
What do you think?
We’d like to hear from you, our loyal readers, our members, our customers and perhaps you, our future customers.
Tell us what you think.
Don’t hold back.
We really want to know!
13 thoughts on “A Bike Shop in Markleeville? Tell Us What You Think!”
This is extremely exciting! Also a nice retirement plan. I’d be happy to support you in this.
Thanks Hank! Looking forward to next steps, we are (say in Yoda voice 😉).
I think this is a fantastic idea. One of the models of how to do this well feels like Yuba Expeditions up in Downieville, where the bike shop and the community work really well together.
Sadly I have all the bike crap I need, so I’d have to rely on you to sell coffee and beer in which case I’d drop by at every possible opportunity 😉
Thanks Bryan! Appreciate the feedback. Ride safely.
It’s a REALLY small town, guys, but as a great turnaround destination perhaps you could focus on the needs of sports folks doing just that. Think of yourselves in that situation and imagine what you could provide beyond just bikes. BC
Thanks for the input Brian. We are planning on having other outdoor gear so good to hear we’re on the right track. We’ll have fishing gear, for example, and we’re thinking about other types of gear we may need (e.g. winter gloves, base layers, etc.) so keep those suggestions coming!
Yes sure! I’d frequent it. It think bike rental, maybe even a couple ebikes, plus a shuttle to the top of something like monitor pass would be great. Maybe establish a trail from monitor back down to Markleeville. It’s seasonal, of course, but maybe dovetail with xc ski rentals?
Thanks Michael. eBikes are on the list! Good idea on the shuttle. Hoping we can add some winter sport stuff like XC you bet. Depends on how the spring, summer and fall goes.
Would love to see it happen. Seems like a good fit for our area.
Thanks Steve. We think so too!
Alpine County is one of five counties now completing a Cycling Tourism Study. I’d like to talk with you. Rob Williams CalBike Outreach Manager